Getting the Importance of Publicity

One of our staff members on the other day, had a gentleman walk up to them, who was an artist, say that he GETS PUBLICITY! This was after he saw one of our signs. He said that he never knew the importance of publicity, until he was faced with reaching out to the media, and they would always asks TWO important things; do you have a biography and a press kit? He, needless to say, started doing his homework and found out what each of the components entailed, and he also realized that he needed those components, to further promote and publicize himself, and what it is that he was doing, and that there was no getting around it. Yes, he tried creating a press kit, and found a traditional one to be costly, but, nonetheless, he needed it.

Just because you build, does not mean that they will come. You have to do publicity, and have all of the components of a great Publicity campaign. You can be on a million social networking websites, and social media websites, but people in the media, are busy - they do not have time to click on links to your social websites, without, at least being enticed to do so. You have to have a press kit, biography, press releases...that is what will get you out there to the world.

So, you are an artist or a company, and you're doing something great, and you want the media to know about it, so, in turn, it can bring you great exposure, well, when contacting the media, you have to have to have a press kit, or many will not even look at what you have. Even if you call them, the first thing that they will want to know is if you would send over your bio, press kit, and press release.

You can put up as many songs as you would like on your social pages. Go to the studio and record as many songs as humanly possible, or run as many company contests, but if you are not getting it into the hands of the right people, once you are done, then it is all in vain.

PUBLICITY is THE BEST FORM OF ADVERTISEMENT that there is...

Content provided by www.grindmodepress.com

So, you’re an Artist, But Can’t Afford Publicity? -SO NOT TRUE!

First off, we’ll start off by saying that everyone CAN afford publicity, even if you have to do it yourself! Let us start with the disclaimer that if you can afford to hire a publicist, then that is the best route to go, for any of your needs that may be extensive. We are comprised of publicists, and deal with many great publicists with whom we feel will do a great job at getting you or your product out to the world.

Let’s face it, not everything requires the hiring of publicist, but just takes you or someone on your team, taking a little time to get your campaign underway, while you save up the money sometimes necessary to hire one of the publicists that will get results for you. We also suggest being leery of everyone that says that they are a publicist to you, but, instead, you want to see their work history with past clients – have them prove to you that they are who they say that they are.

So, let’s get back to what we stated initially, when we said that everyone can afford publicity – we meant it! It is just a matter of strategically placing yourself out there into the Internet realm:

Of course, we suggest getting a www.grindmodepress.com DIY publicity account to get the ball rolling – because everyone needs a press kit and to send out professional press releases, BUT, in addition to that, you will have to utilize websites such as Facebook, Twitter and MySpace for what they are good for, and that is viral marketing – hence, more publicity. So, when you are on those websites, make sure that you are maximizing them. You want to make sure that you are dropping quality links back to your work, and that you are publicizing to the right people. To just publicize to people who are looking to acquire the same thing as you, is not enough.

So, make sure that you’re doing the following:

(A) Have an online press kit, and sending out press releases
(B) Maximizing Facebook, Twitter and MySpace
(C) Writing Articles
(D) Join Groups

Good luck, and until next time…remember to get your publicity campaign going today! It does not take a lot of money to do so.

Content provided by www.grindmodepress.com

HEY, YOU! YOU NEED PUBLICITY, TOO! BUSINESSES, NO MATTER THE SIZE, NEED PR!

We realize that some businesses may think that they are too small in size to need a PR identity, but the reality is that everyone, if you are doing something, needs public relations.

Maybe you are an air conditioner repair guy in your area, but who knows that you have a reputation for being the best air conditioner repair guy in the Deleware Valley, if nothing has been publicly said about it? Everyday, something happens within your business, that other people should know about to even take notice of. People should know about these things beyond those who are in your household or are employees at your business.

Below, are a few examples of when everyone needs to know about what it is that you do. Including, but not limited to; the media, clients, potential clients, investors, potential investors, the community, etc:

-New Services Being Offered
-Awards Won
-New Opening in a New Market
-Obtaining an Important Account or New Client
-Charitable Works Associated with You and Your Business
-Sales Growth
-Media Coverage (Big or Small - it adds Validity)
-Launching on New or Existing Website (Re-launch)

When one of the above things occurs, everyone should know about it, and it should be publicized in a press release, formally, and included in your press or media kit (same thing, different name).

Bottom line is that no business is too small to need publicity - publicity is a most for anyone who plans on evolving or has already evolved.

Information Courtesy of http://www.grindmodepress.com/.

How to Write a Biography (Musicians)?

For any artist or company, it is essential that you have a biography of either yourself or your entity. While it is not always easy to write about you – many people hire professional biography writers, it can be done.

You will often here people saying that they need your biography, especially if they choose to do a story on you, this is so that they can draw out information about who you really are, and all that you have done.

So, what should you include in your biography, you ask? Below, please find a generalized outline provided by us at http://www.grindmodepress.com/ that will help you get on your way (please be advised that the below information is geared towards an artist biography):

1. Never go back to when you were born (you can state where you were born, but do not go back to what hospital you were born in, etc., as that is not the information that a reporter would be looking for from an artist), but start out around the point in which you knew that you wanted to become an artist – the interesting points that lead up to your artistry.

2. What events or persons shaped your life, and contributed to you wanting to become an artist.

3. Talk about your achievements as an artist- performances, awards won, and what sets you apart from all of the rest.

4. Talk about your works to date, and what you have planned for the future.

5. Sensationalism sells sometimes, unfortunately, so talk about if you had to overcome any obstacles to continue with your artistry.

Be creative, as no one likes reading a boring biography, but also make sure that you have all of the facts incorporated and aligned in order and appropriately. Good Luck!

If you are in need of a professional biography, then we at http://www.grindmodepress.com/, are always here to help – stay focused!

Creating A Press Kit - Why is It Necessary

If you are an artist, company, publicist, musician, band or any professional looking to make a good presentation and first impression, then you are definitely in need of a press kit, electronic press kit or media kit as it is sometimes called.

Years ago, a press or media kit was something that artists, musicians, publicists only thought about, because the cost to create and distribute them was so expensive. So, what is a media kit? It is your professional resume that encompasses your biography, press clippings, photos, work (CDs), press releases, and any other additional information that will make you look good in the eyes of the media (if you’re looking for exposure), record label execs, associates, potential business partners or whomever you want to have a full overview of who you are, or what it is that you are selling or doing, by presenting to them a professional product.

Now most media kits can range about $40 dollars a piece, because you have to pay for the material and paper, professional pictures, CDs (if applicable), folders to place the content in, business cards. Then you have to consider mailing it which will cost around $5.00 per mailing. If you have that type of money to spend on creating and sending out a press kit, then I would suggest that you do so, as it is a good investment, if given to the right people, who will use it to help catapult your career or business.